After having an active Online eCommerce site, the entrepreneur main concern is; how to increase online sales. There are some methods which can help you to boost your online sales. These points are applicable to all niche e-commerce websites.
Here are 9 Proven Ways to Increase Your Online Sales:
- Attractive Design and Easy Layout: Whether it is the appearance of a person or a product’s packaging or anything else, appearance makes the first impression and drags attention. Big and popular brands spend lots of money on designs only. Your site should not look messy and tricky. Keep your layout simple, too many things can make your visitors confused and tired. They should easily get what they want. Navigation on the website should be properly done. This way the bounce rate will be less.
- Clear mentioned policies: Transparency is the only way to build trust and trust makes people to invest. Company’s all policies related to order tracking, return, privacy, cancellation, exchange, discount vouchers etc. should be clearly mentioned. Websites should have separate page for their policies.
- Easy to Buy: Everything related to the product should be clearly mentioned. Your products must have its Brand name, product description, size and quantity chart, Cost and discount rates, if available etc. It should be easy to select and add to the cart.
- Free Shipping and Discount offers: People are always looking forward to save some extra bucks. People using online shopping sites, are concerned about the shipping charges. Free shipping makes your customers happy and if you are offering some discounts than it will be the icing on the cake for them. And who will not become greedy to buy more.
- Various Payment modes with security assurance: You should provide different payment modes to your customers that they can use as per their convenience. Online payment should be secure and should not harm the privacy of customers. New customers usually prefer cash on delivery.
- Email Marketing: Email marketing helps you to increase the volume of returning customers. You can inform your customers about the new product or discounts or other information by sending them newsletters.
- Online Advertisement: Advertisements are always being the first preference to inform the market about products and services. For an online sales increment, you can prefer online advertisements. You can take the services of advertisement sites. These sites help you to generate traffic and online sales to your site.
- Quality Service: If you want customer loyalty than you must be loyal to your customer by providing them quality services. Quality, whether it is related to the product, delivery, packaging, handling or after purchase services like customer follow ups, should be best to its quality. It shows how much importance you give to your customers.
- Ask for Reviews: There should be a column of customer testimonial or product review on every product page. Before investing money, every person like to have others views on that product. Reviews and testimonials also increase the trust of your new customers. Therefore, always asks for the reviews to your customer after the sale.
Ultimately your online sales volume is fully depends on your Customer experience.